What does ETHX Softcon deliver for Oracle CX (Sales, Service and Marketing Cloud)?
ETHX Softcon implements Oracle CX, including Sales Cloud, Service Cloud, and Marketing Cloud, and integrates it with Oracle Fusion ERP and SCM so the front office and back office share the same customer data. Sales Cloud work covers leads, opportunities, forecasting, quoting, partner management, and CPQ integration. Service Cloud covers case management, knowledge, the agent desktop, and omni-channel routing, while Marketing Cloud covers campaigns, segmentation, lead scoring, and journey automation.
Contact-centre work includes IVR integration, call scripting, and quality monitoring. By unifying CX data with Fusion ERP and SCM, ETHX Softcon builds a single customer profile usable by agents, sales reps, and AI copilots. The team has also carried out Salesforce to Oracle CX migrations with data migration, custom object reimplementation, and user training. Delivery runs from assessment and journey design through build, a small-team pilot with real customers, and a team-by-team rollout with training, adoption tracking, and KPIs.