ETHX Softcon
Oracle Practice

Customer Experience.

Oracle CX — Sales Cloud, Service Cloud, Marketing Cloud, and customer 360 on Fusion data. Close the loop between customer and back-office.

What We Do

Oracle CX, grounded in Fusion data.

We implement Oracle CX — Sales, Service, and Marketing Cloud — and integrate it deeply with Fusion ERP and SCM so the front office and back office share the same customer truth.

  • Sales Cloud — opportunities, forecasting, quoting
  • Service Cloud — cases, knowledge, agent desktop
  • Marketing Cloud — campaigns, segmentation, scoring
  • Customer 360 across Fusion CX and ERP/SCM
Capabilities

CX capabilities.

Sales Cloud

Leads, opportunities, forecasting, quoting, partner management.

Service Cloud

Case management, knowledge, agent desktop, omni-channel routing.

Marketing Cloud

Campaigns, segmentation, lead scoring, journey automation.

Contact Centre

Omni-channel, IVR integration, call scripting, quality monitoring.

Engagement

Email, SMS, WhatsApp, and in-app engagement flows.

Customer 360

Unified customer profile across CX, ERP, SCM, and AI copilots.

How We Deliver

CX delivery approach.

Step 01
01

Assess

Current customer journey, pain points, tool inventory, data gaps.

Step 02
02

Design

Journey blueprint, data model, integration map, role definition.

Step 03
03

Build

Configure Sales/Service/Marketing Cloud, integrate with Fusion ERP/SCM.

Step 04
04

Pilot

Small team pilot with real customers before full rollout.

Step 05
05

Scale

Team-by-team rollout with training, adoption tracking, and KPIs.

Why ETHX

Why revenue teams pick ETHX on CX.

CX paired with deep Fusion ERP/SCM integration experience

Customer 360 is a real deliverable, not a slide

AI copilots for sales, service, and agent productivity

Campaign and segmentation depth on Marketing Cloud

Experience with Salesforce → Oracle CX migrations

Adoption-first — we measure usage, not just deployment

Case Study
Hi-Tech · Service Cloud

First-contact resolution lifted 18% with Service Cloud + knowledge

Service Cloud rollout with curated knowledge base and omni-channel routing.

+18% FCR

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FAQ

CX — frequently asked questions

Yes — including opportunity management, forecasting, quoting, partner management, and integration with CPQ.

Close the loop between customer and back-office.

Book a CX assessment — we'll map your current journey in the first call.